Unassigned is the name of the company I started with Matt Way as an umbrella for all of the projects that we work on together, including Ruffle, and Churn.

The name was inspired by this scene in HBO’s Silicon Valley, where Big Head becomes “Unassigned” from his role at Hooli.

We liked it so much, we registered it as an Australian company name, Unassigned Pty Ltd. The registration process took slightly longer than usual because it turns out no one has ever registered an Australian company name containing this word before.


Unintentionally, the name looks awesome on App Store listings, and the little name cards you get at conferences.