We agreed that current viewing experiences sucked. They required users to “lean in” and make some sort of action every few minutes, making decisions about what to watch next, between each short piece of content.
We wanted to build a “lean back” experience for online video, where it doesn’t matter what is next, because you know it will be good.
Churn uses people – curators and tastemakers – to decide what you should watch next, not algorithms. Users can create and watch endless channels of video that interest them, and share it with the world.
Read more about Churn on Startup Daily